Display in Follett's NAFEM booth "illuminates" ice-through-a-tube technology
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HIGH QUALITY LEADS AND BEST LAYOUT EVER FOR FOLLETT BOOTH AT 2009 NAFEM SHOW
Easton, PA — Although the perspective from last month's NAFEM show (February 5-7 in Orlando, FL), the largest equipment-only show in North America, was that traffic appeared slower than usual, the quality of the leads generated at the Follett booth was high, and the booth had more consultant traffic than ever before. "We targeted doubling the number of leads we achieved in 2007 and we more than exceeded that goal," said Steve Follett, president and CEO of Follett Corporation. "Additionally, the customer feedback on the booth was tremendous. People were able to see, hands-on, the value and unique solutions that Follett provides."
Located on a peninsula at space 1030, the Follett Corporation booth provided the "best layout ever for its ability to highlight the value added innovation that Follett offers," Follett said. The Follett booth proudly displayed Follett's consumer-preferred Chewblet® ice, produced by Follett Symphony™ ice and water dispensers, the broadest product line of this type in the industry. Chewblet ice was also produced by Follett's Horizon™ ice machines with ice fed through the Ice Manager™ diverter valve system to two separate dispense points. Follett Corporation also previewed a new automatic dispensing and bagging system, the Ice Pro™ DB650 dispenser. The DB650 is scheduled to launch this summer and squarely addresses the need for improved profitability by giving operators the chance to bag their own ice. On site ice manufacturing and bagging can be accomplished for pennies per pound, vs. the $1.25/bag for pre-packaged ice. The new DB650 is 20% lower in price than the DB1000 and occupies a smaller footprint. Follett's broad array of innovative ice storage and transport solutions, including its ITS and Ice•DevIce™ systems were also displayed. In addition to this broad display of innovative ice products, the Follett booth proudly highlighted its 60th anniversary of being in business!
Having been involved with NAFEM for over 15 years, and having served on the board for 5 years, Follett believes that the NAFEM organization is important to everyone in the industry. "The organization itself is a great way to network with others in the industry as well as do some benchmarking with industry peers, and the NAFEM show is the best way for manufacturers to show product to their prospective customers," said Follett. Steve Follett was Trade Show Chair of NAFEM 2009 and is currently President-elect of NAFEM.
Founded in 1948, Follett Corporation is a leading manufacturer of ice-related equipment, including, icemakers, ice storage and transport equipment, ice and beverage and ice and water dispensing equipment for the foodservice and healthcare markets worldwide.
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